节庆活动促进县域旅游发展的实证分析——以江苏盱眙、兴化为例

节庆活动因能够吸引大量公众参与而受到各地重视,各地在节庆中抓住有利时机,挖掘当地资源文化特色,创新旅游产品,塑造当地特色形象,促进了当地旅游业的快速发展。江苏盱眙、兴化以节庆促进县域旅游发展的例子,为众多县域旅游的发展提供了借鉴。     

高铁媒体与旅游城市品牌传播——以京沪高铁为例

高速铁路的正式开通运行,为旅游城市品牌的传播开启了一个新的时代。本文以京沪高铁为例,阐述了我国城市品牌内涵及现状,通过高铁媒体传播途径优势的分析及旅游城市广告投放研究,论证了高铁媒体对旅游城市形象的提升及品牌的有效传播起着不可或缺的作用,并据此论证了高铁媒体对比其他大众媒体在旅游城市品牌传播过程中的显著优势。     

城市更新背景下的文化旅游发展研究——以广州为例

文化旅游的兴起是当今旅游业发展的一大趋势。城市更新是城市发展的一种重要途径。随着文化消费时代的来临、文化经济的快速发展,文化旅游在城市更新发展中扮演着日益重要的角色。本文主要以广州为例,探讨了城市更新背景下文化旅游发展的意义、面临的问题和挑战以及进一步的思考。     

四川少数民族村寨旅游扶贫模式转变研究

In 2012 , State Ethnic Affairs Com-mission of the People’ s Republic of China( hereaf-ter SEAC ) announced an outline concerning the protection and development of‘ethnic minority vil-lages with special characteristics ’ . The develop-ment of such villages is one of the important tasks of the State Ethnic Affairs Commission:this devel-opment aims to foster the conservation of ethnic culture and to accelerate the development of the ethnic areas in which these villages lie. On Sep-tember 23 , 2014 , the State Ethnic Affairs Com-mission announced guanyu minming shoupi zhong-guo shaoshu minzu tese chunzhai de tongzhi ( No-tice on the Naming of the First Group of China ’ s Ethnic Minority Villages with Special Characteris-tics):340 villages in total were inscribed into the list of this so-called ‘First Batch ’ , among which four villages of Sichuan province were included:( i) Jiefang village of Haqu in Leshan, ( ii) Mutuo Village of Maoxian in Aba, ( iii) Shangmo Village of Songfan in Aba, and ( iv) Guza Village of Seda in Ganzi. With the support of the so-called‘Poverty Al-leviation Policy’ , tourism in ethnic minority villa-ges has been booming; however, this has also re-sulted in a new series of related problems that need to be addressed. Tourism development obviously had reduced regional poverty. Since the 1980s, the promotion of economic development through tourism in the ethnic areas ( with a corresponding improvement of people ’ s living conditions ) has been widely accepted by society. Also in the prov-ince of Sichuan the ‘poverty alleviation through tourism’ policy has led to economic growth and has reduced the poverty of the people in the ethnic mi-nority areas. From 2011 to 2014, the SEAC has invested 57. 8 million Yuan in the development of ethnic minority villages in Sichuan province. This has led to the implementation of 73 projects and has benefited around 100,000 people, 7 indige-nous ethnic groups, and 11 prefectures and munic-ipalities in Sichuan. It seems that this‘poverty al-leviation through tourism ’ ( hereafter PATT ) has resulted in good economic and social effects. Ethnic minority villages in Sichuan share sim-ilar challenges: ( i) a low level of production and productivity,economic backwardness, simplistic e-conomic infrastructure, cultural narrow-minded-ness, a low level of education and personal devel-opment, and a fragile condition of local nature and cultural surroundings. Moreover, tourism has since deeply altered previous development models for these regions: this has also brought many new problems, like e. g. how to correctly distribute the newly acquired economic benefits and profits, as well as cultural and environmental protection is-sues. Many of these problems seem to be only tran-sitional;however, these challenges do ask for the necessary tweaks of the PATT policies. This article thus tries to review the model of PATT as imple-mented in the ethnic villages of Sichuan. The arti-cle explores its different stages/aspects:( i) adap-tation of goals, ( ii) the changing role of the gov-ernment, ( iii) an evolving profit model for local people, and ( iv ) evolving local talent discovery and activation. The first aspect of PATT is the change of the development goals. At first, the priority is to get rid of poverty through tourism. To initially boost local tourism, the government must make major in-vestments: enhancement of the basic infrastruc-ture, creation of a touristic brand and initial adver-tising for the ethnic villages. However, when the PATT has been effectively implemented, and reached a mature stage of development, i. e. the village has become relatively popular and annual numbers of tourists have reached a stable good lev-el, the goals must be adapted: economic develop-ment should change to sustainable development. The new goals would be a combination of local tourism and local related industries, such as handi-craft products, catering and other hospitality busi-nesses etc. When all of this takes place, the eth-nic villages and areas seem to be able to arrive at a green and sustainable development path. The second stage is the change of the role of government. As said, in the beginning large in-vestments in infrastructure, tourism marketing and publicity are needed. In this start-up stage, the village needs quite a lot of human and material re-sources. Without the financial and human aid of the government, it’ s very hard to change a local ethnic minority village into a tourist destination. Hence, the government should play a supportive role during the initial stages of tourism develop-ment, while taking the local villagers ’ will and ethnic culture into consideration: the government should consult with the villagers and encourage the villagers’ participation in the whole development process. When indeed the PATT reaches a mature phase, the local people can take over. By then the locals have gained much experience;their attitudes and business skills have sufficiently improved so the government can take a step back, leaving the villagers to further develop the villages by them-selves. The third aspect is an ‘evolving profit model for local people ’ . During the initial stages of PATT, it’ s all about developing basic tourism pro-jects: at this moment, the main profit models for businesses rely on ( a) ethnic culture projects with distinct characteristics, ( b ) establishing high quality modes of the tourists route, and ( c) pro-moting the unique name and fame of the villages. However, when PATT reaches a mature stage, the villagers themselves must further develop and maintain their unique brand and fame. As said, the government takes a step back while local peo-ple are to develop new related sustainable profit models. The fourth issue is the further evolution of‘local talent discovery and activation ’ or‘talent mechanisms’ . Before the initial stages of PATT in Sichuan, the local villagers of the ethnic minorities had been engaged in traditional agriculture for many years;hence it was difficult for them to tran-sition into modern industries such as tourism and hospitality. Moreover, there were very few locals who had any knowledge of this tourism/hospitality industry. E. g. only some elderly people conducted simplistic tour guide practices for tourists: they were unable to provide any in-depth explanations of the traditional ethnic customs and culture due to language barriers. Thus, outsiders ( including gov-ernment staff and tourism professionals ) had to come in and provide advanced concepts, methods, and training. More importantly, a new ‘local tal-ent team’ had to discover and activate local people with tourism talents/abilities. This allowed for a genuine local tourism industry to come into exist-ence and further evolve. However, when PATT reaches a mature stage, the government should re-turn the economic benefits back to the local people and give them the dominant right to further self-de-velopment. A newly developed professional middle class will then allow the local people to further de-cide on the future of the ethnic villages. After the initial ‘local talent discovery and activation ’ , a more mature ‘talent mechanism ’ should be formed. Led by the best local talents, people from all circles should be encouraged to take part in the further development of the local villages and areas:this allows for greater stability and continuity, while new talents can develop more. This article has analyzed the implementation and adaptation of PATT in the province of Si-chuan, including the ( i) adaptation of goals, ( ii) the changing role of the government, ( iii) an evol-ving profit model for local people, and ( iv) evol-ving local talent discovery and activation. Howev-er, the development of ethnic minority villages still seems to face many difficulties and challenges, and need to be studied and discussed more.     

Commodification of place,consumption of identity: The sociolinguistic construction of a ‘global village’ in rural China1

This paper seeks to contribute to the understanding of place as it relates to globalization and mobility by examining the sociolinguistic construction of a tourism site. A former residential neighborhood, West Street in Yangshuo County, China, was gradually transformed into a so‐called ‘global village’ for domestic tourists partly through appropriating English as one semiotic resource. Positioning this place in the global‐national‐local nexus, this study shows that the promotion of West Street as a ‘global village’ is not only driven by globalization or westernization, but more importantly capitalizes on English as a stylistic resource that indexes the modernist aspirations of the Chinese people. This commodified sense of place is nevertheless negotiated by tourists as they activate and (re‐)work the social meaning of place through their discursive practices. This highlights how place is a social construct, constantly transformed in the process of socio‐historical change, and also mediated by people's conceptualization, imagination and experience. 本文从社会语言学角度考察一处旅游景点的建构，旨在增进在全球化和流动时代背景下对‘地域’ (place) 的理解。位于中国阳朔县的西街，通过把英语作为一种符号资源，从一个历史居民街区转变成为所谓的‘地球村’。本研究从全球‐国家‐地方三位连结的框架审视该地域，说明‘地球村’不仅仅是全球化带动下的地方经济发展策略，更重要的是借用了在英语作为一种语言风格资源在中国社会中的作用。然而，这种构建的地域涵义也同时被游客通过不同方式激活和改写。本文提出，地域是社会构建的产物，其涵义随着社会历史的变革，人们对地域的理解，想象和体验，而不断改变。[Chinese]     

我国软件产业国际竞争力的影响因素分析

要提升我国软件产业的竞争力,研究其影响因素是非常重要的课题。本文首先对产业竞争力的概念、产业竞争力影响模型以及软件产业竞争力的研究进行简要回顾,然后详细探讨了软件产业竞争的特点,在此基础上构建了我国软件产业国际竞争力影响因素模型,接着对模型中的各个要素,如政府的作用、人力资源、产业组织、产业价值链、企业管理等进行了深入的分析,最后对各个要素的相互关系进行了初步论述。     

苏州区域高等教育与产业集聚适配性研究

通过对苏州产业集聚现状和发展趋势的考察,预测苏州"十二五"发展期间产业集聚人才需求的规律和特点,分析了高等教育与产业集聚适配性存在的问题,并提出了高等教育改革的具体建议。     

云南旅游翻译中的问题与对策

本文以云南一家商务旅游公司的对外宣传云南旅游线路的资料为对象,分析了这份资料对外宣传翻译中存在的问题,进一步讨论了这些问题的成因,并提出相应的对策,以大力推动云南旅游产业的发展,提高对外宣传的质量。     

长株潭两型社会示范区工业地产发展问题研究

为了提高长株潭两型社会示范区工业地产发展水平,本文以望城经开区为例,采用案例分析、实地调研、定量与定性分析相结合的方法,在充分了解园区工业地产发展情况的基础上,总结园区工业地产发展经验,对未来园区工业地产发展的趋势进行了预测,并提出提高长株潭两型社会示范区工业地产发展水平的相关对策措施。     

旅游高职专业课程体系构建中的问题与对策探析

由于我国旅游高职教育起步比较晚,因而旅游高职专业建设还不可避免地存在着诸多问题,尤其是在专业课程体系的构建方面还须加大改革和建设的力度,重点是围绕旅游人才培养目标,积极地与行业企业合作开发课程,根据技术领域和职业岗位(群)的任职要求,参照相关的职业资格标准改革课程体系和教学内容,同时也要重视课程体系构建中的一些配套改革与建设。